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Social campaigns

SOL

A brighter kind of refreshment.

Social media / Food & beverageOriginal studio demonstration
SOL: feed design for food & beverage
SOLYour dailydose of sunny.A SIP OF THE GOOD LIFE.

A brighter kind of refreshment.

The brief

Introduce a new citrus drink through a coherent social campaign that people recognise before they read the caption.

Our approach

Orange cans meet sky blue. Bold, short headlines anchor feed posts, story frames and a launch sequence built around the feeling of an unhurried afternoon.

One idea.
More ways to connect.

A sample campaign system that carries the same visual voice from a first introduction to a useful next step.

SOL: feed design for food & beverage
SOLYour dailydose of sunny.A SIP OF THE GOOD LIFE.
Feed / Start the conversation
SOL

A SUNNY STATE OF MIND.

Take a break. Take a sip. Take the long way home.

Carousel / Sample opening slide
SOL story creativeMeet your sunny side
Story / Invite the next step

A voice worth recognising.

Sample caption

Close the laptop. Find a sunny spot. Your afternoon has a new plus-one. Meet SOL.

Three reasons to follow.

  • Product moments
  • Afternoon rituals
  • Brand personality

A week with SOL.

Illustrative content plan

MON

Introduce

Meet the citrus can in a bold launch post.

WED

Connect

A sunny afternoon, told in three story frames.

FRI

Explore

A carousel of little moments made for SOL.

SUN

Invite

Invite followers to discover the drink.

See a little of
your business here?

Let’s make it your own
Up next / Social mediaForma